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  1. Урок 1. 00:12:41
    Introduction
  2. Урок 2. 00:05:05
    Interviewing Results
  3. Урок 3. 00:09:47
    Defining Content Strategy
  4. Урок 4. 00:06:33
    Content & Systems Design
  5. Урок 5. 00:06:45
    Content System Artifacts
  6. Урок 6. 00:04:05
    Business Operating Frameworks
  7. Урок 7. 00:03:11
    Goals & Exercise
  8. Урок 8. 00:07:17
    Goals Exercise Debrief
  9. Урок 9. 00:03:07
    Strategy vs. Goals
  10. Урок 10. 00:04:01
    Objectives & Tactics
  11. Урок 11. 00:14:20
    Review and Q&A
  12. Урок 12. 00:09:59
    Steps to Creating Great Content
  13. Урок 13. 00:02:24
    Kickoff
  14. Урок 14. 00:03:16
    Situation Analysis
  15. Урок 15. 00:05:29
    Design Research
  16. Урок 16. 00:00:48
    Design Research Exercise
  17. Урок 17. 00:11:20
    Design Research Debrief
  18. Урок 18. 00:03:04
    Content Ecosystem Map
  19. Урок 19. 00:06:27
    Content Inventory
  20. Урок 20. 00:04:31
    Content SWOT Analysis
  21. Урок 21. 00:05:25
    Situation Analysis Review
  22. Урок 22. 00:04:43
    Setting Strategy
  23. Урок 23. 00:04:02
    Implementation and Evaluation
  24. Урок 24. 00:05:11
    Messaging Framework & Exercise
  25. Урок 25. 00:08:22
    Messaging Framework Debrief
  26. Урок 26. 00:10:50
    Voice & Tone
  27. Урок 27. 00:03:29
    Documenting Content Requirements
  28. Урок 28. 00:01:42
    Annotated Wireframe
  29. Урок 29. 00:02:53
    Content Reviews Tools
  30. Урок 30. 00:04:37
    Measuring Success with Targets & Exercise
  31. Урок 31. 00:11:15
    Wrap Up Q&A