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  • Урок 1. 00:12:41
    Introduction
  • Урок 2. 00:05:05
    Interviewing Results
  • Урок 3. 00:09:47
    Defining Content Strategy
  • Урок 4. 00:06:33
    Content & Systems Design
  • Урок 5. 00:06:45
    Content System Artifacts
  • Урок 6. 00:04:05
    Business Operating Frameworks
  • Урок 7. 00:03:11
    Goals & Exercise
  • Урок 8. 00:07:17
    Goals Exercise Debrief
  • Урок 9. 00:03:07
    Strategy vs. Goals
  • Урок 10. 00:04:01
    Objectives & Tactics
  • Урок 11. 00:14:20
    Review and Q&A
  • Урок 12. 00:09:59
    Steps to Creating Great Content
  • Урок 13. 00:02:24
    Kickoff
  • Урок 14. 00:03:16
    Situation Analysis
  • Урок 15. 00:05:29
    Design Research
  • Урок 16. 00:00:48
    Design Research Exercise
  • Урок 17. 00:11:20
    Design Research Debrief
  • Урок 18. 00:03:04
    Content Ecosystem Map
  • Урок 19. 00:06:27
    Content Inventory
  • Урок 20. 00:04:31
    Content SWOT Analysis
  • Урок 21. 00:05:25
    Situation Analysis Review
  • Урок 22. 00:04:43
    Setting Strategy
  • Урок 23. 00:04:02
    Implementation and Evaluation
  • Урок 24. 00:05:11
    Messaging Framework & Exercise
  • Урок 25. 00:08:22
    Messaging Framework Debrief
  • Урок 26. 00:10:50
    Voice & Tone
  • Урок 27. 00:03:29
    Documenting Content Requirements
  • Урок 28. 00:01:42
    Annotated Wireframe
  • Урок 29. 00:02:53
    Content Reviews Tools
  • Урок 30. 00:04:37
    Measuring Success with Targets & Exercise
  • Урок 31. 00:11:15
    Wrap Up Q&A