• Урок 1. 00:07:28
    Welcome to the retargeting admasterclass plus a sneak preview
  • Урок 2. 00:16:46
    What is remarketing and retargeting Defining our objectives and purpose?
  • Урок 3. 00:12:52
    The Digital Advertising Ecosystem Part 1
  • Урок 4. 00:10:29
    The Digital Advertising Ecosystem Part 2
  • Урок 5. 00:19:39
    Understanding Ad Exchanges And How They Work
  • Урок 6. 00:10:22
    What Remarketing Looks Like On The Inside?
  • Урок 7. 00:07:11
    Audiences and Segments The Foundation Of Your Remarketing Strategy
  • Урок 8. 00:11:47
    Understanding Intent Signals and Visitor Engagement
  • Урок 9. 00:14:59
    Behavioral Characteristics - The Composition Of Your Segments
  • Урок 10. 00:06:55
    Combining Characteristics - Infinite Possibilities
  • Урок 11. 00:02:18
    Characteristics That Matter To You ... Your First Assignment
  • Урок 12. 00:09:50
    Funnel Based Segmentation - Funnel Mapping
  • Урок 13. 00:13:40
    Funnel Based Segmentation - Using The Funnel To Develop Your Lists
  • Урок 14. 00:19:18
    Using Your Website To Plan Your Remarketing Lists
  • Урок 15. 00:13:13
    Mapping Your Ad Groups Using Your Lists and Values Part 1
  • Урок 16. 00:15:06
    Mapping Your Ad Groups Using Your Lists and Values Part 2
  • Урок 17. 00:04:47
    Introduction To The Google Analytics Tag
  • Урок 18. 00:04:03
    Logging In To Google Analytics Account Retrieving Your Analytics Tracking Tag
  • Урок 19. 00:12:55
    Adding Your Google Analytics Tag To Your Website And Verifying That Its Working
  • Урок 20. 00:09:28
    The Benefits Of Using Google Tag Manager
  • Урок 21. 00:07:35
    Signing Into Your Google Tag Manager Account
  • Урок 22. 00:11:18
    Adding Your Basic Google Analytics Tag Through Google Tag Manager
  • Урок 23. 00:19:34
    Setting Up Custom Button and Link Click Tracking In Google Tag Manager
  • Урок 24. 00:15:06
    Adding Page Level Scroll Depth Tracking In Google Tag Manager
  • Урок 25. 00:12:27
    Adding Custom User Engagement Timers In Google Tag Manager
  • Урок 26. 00:10:18
    Adding Google Adwords Conversion Tracking Through Google Tag Manager
  • Урок 27. 00:10:07
    Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
  • Урок 28. 00:09:49
    Linking Your Google AdWords and Google Analytics Accounts
  • Урок 29. 00:17:17
    Introduction To The Google Analytics Audience Builder
  • Урок 30. 00:18:00
    Building Remarketing Audiences In Google Analytics Based On URL Attributes
  • Урок 31. 00:17:17
    Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
  • Урок 32. 00:04:53
    Setting Up Remarketing Sequences In The Google Analytics Audience Builder
  • Урок 33. 00:13:31
    Setting Up Goal Based Remarketing Audiences In Google Analytics
  • Урок 34. 00:16:43
    Setting Up Event Based Audiences Using The Google Analytics Display Builder
  • Урок 35. 00:10:58
    Importing Remarketing Audiences From The Google Analytics Solutions Gallery
  • Урок 36. 00:18:44
    Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
  • Урок 37. 00:12:21
    Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
  • Урок 38. 00:08:37
    How Google Analytics and AdWords Talk To Each Other?
  • Урок 39. 00:05:45
    Importing Google Analytics Goals into AdWords For Conversion Tracking
  • Урок 40. 00:14:15
    Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
  • Урок 41. 00:05:06
    Introduction To Building Retargting Ads Lists In Google AdWords
  • Урок 42. 00:10:24
    Building and Configuring New Retargeting ads lists inside Google AdWords
  • Урок 43. 00:12:15
    Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
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