1. Урок 1.00:07:28
    Welcome to the retargeting admasterclass plus a sneak preview
  2. Урок 2.00:16:46
    What is remarketing and retargeting Defining our objectives and purpose?
  3. Урок 3.00:12:52
    The Digital Advertising Ecosystem Part 1
  4. Урок 4.00:10:29
    The Digital Advertising Ecosystem Part 2
  5. Урок 5.00:19:39
    Understanding Ad Exchanges And How They Work
  6. Урок 6.00:10:22
    What Remarketing Looks Like On The Inside?
  7. Урок 7.00:07:11
    Audiences and Segments The Foundation Of Your Remarketing Strategy
  8. Урок 8.00:11:47
    Understanding Intent Signals and Visitor Engagement
  9. Урок 9.00:14:59
    Behavioral Characteristics - The Composition Of Your Segments
  10. Урок 10.00:06:55
    Combining Characteristics - Infinite Possibilities
  11. Урок 11.00:02:18
    Characteristics That Matter To You ... Your First Assignment
  12. Урок 12.00:09:50
    Funnel Based Segmentation - Funnel Mapping
  13. Урок 13.00:13:40
    Funnel Based Segmentation - Using The Funnel To Develop Your Lists
  14. Урок 14.00:19:18
    Using Your Website To Plan Your Remarketing Lists
  15. Урок 15.00:13:13
    Mapping Your Ad Groups Using Your Lists and Values Part 1
  16. Урок 16.00:15:06
    Mapping Your Ad Groups Using Your Lists and Values Part 2
  17. Урок 17.00:04:47
    Introduction To The Google Analytics Tag
  18. Урок 18.00:04:03
    Logging In To Google Analytics Account Retrieving Your Analytics Tracking Tag
  19. Урок 19.00:12:55
    Adding Your Google Analytics Tag To Your Website And Verifying That Its Working
  20. Урок 20.00:09:28
    The Benefits Of Using Google Tag Manager
  21. Урок 21.00:07:35
    Signing Into Your Google Tag Manager Account
  22. Урок 22.00:11:18
    Adding Your Basic Google Analytics Tag Through Google Tag Manager
  23. Урок 23.00:19:34
    Setting Up Custom Button and Link Click Tracking In Google Tag Manager
  24. Урок 24.00:15:06
    Adding Page Level Scroll Depth Tracking In Google Tag Manager
  25. Урок 25.00:12:27
    Adding Custom User Engagement Timers In Google Tag Manager
  26. Урок 26.00:10:18
    Adding Google Adwords Conversion Tracking Through Google Tag Manager
  27. Урок 27.00:10:07
    Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
  28. Урок 28.00:09:49
    Linking Your Google AdWords and Google Analytics Accounts
  29. Урок 29.00:17:17
    Introduction To The Google Analytics Audience Builder
  30. Урок 30.00:18:00
    Building Remarketing Audiences In Google Analytics Based On URL Attributes
  31. Урок 31.00:17:17
    Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
  32. Урок 32.00:04:53
    Setting Up Remarketing Sequences In The Google Analytics Audience Builder
  33. Урок 33.00:13:31
    Setting Up Goal Based Remarketing Audiences In Google Analytics
  34. Урок 34.00:16:43
    Setting Up Event Based Audiences Using The Google Analytics Display Builder
  35. Урок 35.00:10:58
    Importing Remarketing Audiences From The Google Analytics Solutions Gallery
  36. Урок 36.00:18:44
    Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
  37. Урок 37.00:12:21
    Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
  38. Урок 38.00:08:37
    How Google Analytics and AdWords Talk To Each Other?
  39. Урок 39.00:05:45
    Importing Google Analytics Goals into AdWords For Conversion Tracking
  40. Урок 40.00:14:15
    Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
  41. Урок 41.00:05:06
    Introduction To Building Retargting Ads Lists In Google AdWords
  42. Урок 42.00:10:24
    Building and Configuring New Retargeting ads lists inside Google AdWords
  43. Урок 43.00:12:15
    Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic