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Урок 1.
00:01:05
Setting up Your Expectations
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Урок 2.
00:10:20
[Optional] Course Overview
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Урок 3.
00:08:31
Business Model: Lean Canvas
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Урок 4.
00:06:46
Business Model: Example #1
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Урок 5.
00:03:13
Business Model: Example #2
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Урок 6.
00:01:32
Business Model: Practical Task
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Урок 7.
00:03:15
Customer Journey: Introduction
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Урок 8.
00:11:04
Customer Journey Map: How to Do It
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Урок 9.
00:01:55
Customer Journey Map: Practical Task
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Урок 10.
00:07:57
Value Creation: Customer Jobs
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Урок 11.
00:06:03
Value Creation: Customer Problems
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Урок 12.
00:04:27
Value Creation: Customer Gains
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Урок 13.
00:11:03
Value Creation: Proposition
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Урок 14.
00:10:13
Value Creation: Practical Task
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Урок 15.
00:07:11
Revenue Models: Part #1
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Урок 16.
00:08:43
Revenue Models: Part #2
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Урок 17.
00:11:42
Fatal Flaws: Facts and Assumptions
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Урок 18.
00:10:10
Fatal Flaws: Major Risk Factors
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Урок 19.
00:07:11
Fatal Flaws: Risk Management
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Урок 20.
00:13:38
Market Research Fundamentals
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Урок 21.
00:00:34
Market Research Brief
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Урок 22.
00:04:22
Competitor Analysis: Google the Solution
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Урок 23.
00:08:28
Competitor Analysis: Talk to People
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Урок 24.
00:04:15
Competitor Analysis: Compare the Offers
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Урок 25.
00:02:47
Market Segmentation: Why is it Important?
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Урок 26.
00:07:06
Market Segmentation: Fundamentals
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Урок 27.
00:12:11
Market Segmentation: Customer Persona
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Урок 28.
00:01:05
Market Segmentation: Practical Task
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Урок 29.
00:04:07
Market Size Definitions
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Урок 30.
00:04:56
Market Size: Top - Down Estimation
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Урок 31.
00:05:23
Market Size: Bottom - Up Estimation
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Урок 32.
00:04:18
Market Size: Practical Task
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Урок 33.
00:06:46
Market Size: Product Life Cycle Stages
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Урок 34.
00:05:28
Business Environment Matters
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Урок 35.
00:07:11
Business Environment: Macro Factors
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Урок 36.
00:04:01
Business Environment: Micro Factors
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Урок 37.
00:02:16
Introduction to Interviews
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Урок 38.
00:03:59
Who Should You Talk to?
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Урок 39.
00:03:12
Don't Talk to Your Mom
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Урок 40.
00:10:02
5 Steps to Get Useful Interviews
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Урок 41.
00:02:32
How Many Interviews Do You Need
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Урок 42.
00:03:32
How to Invite for an Interview
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Урок 43.
00:02:50
Interviews: Practical Task
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Урок 44.
00:06:47
Interviews: 5 Practical Tips
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Урок 45.
00:01:16
[Optional] Customer Journey Map #2: Introduction
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Урок 46.
00:05:39
[Optional] Customer Journey Map #2: The Concept
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Урок 47.
00:06:25
[Optional] Customer Journey Map #2: Example
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Урок 48.
00:04:12
[Optional] Customer Journey Map #2: Practical Task
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Урок 49.
00:02:50
Introduction to Blue Ocean Strategy
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Урок 50.
00:08:14
Blue Ocean Strategy Framework
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Урок 51.
00:02:29
5 Steps to Create Your Blue Ocean
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Урок 52.
00:04:42
Blue Ocean Strategy: Practical Task #1
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Урок 53.
00:02:48
Blue Ocean Strategy: Practical Task #2
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Урок 54.
00:05:14
Formula of Positioning Statement
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Урок 55.
00:02:54
Positioning Statement Example
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Урок 56.
00:03:56
Positioning Statement: Practical Task #1
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Урок 57.
00:04:22
Positioning Statement: Practical Task #2
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Урок 58.
00:10:34
Irresistible Offer in Practice
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Урок 59.
00:06:50
Formula of Irresistible Offer
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Урок 60.
00:03:58
Touchstone of Irresistible Offer
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Урок 61.
00:03:20
Believability of Irresistible Offer
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Урок 62.
00:03:35
Irresistible Offer: Practical Task
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Урок 63.
00:10:40
Hypotheses to Be Tested
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Урок 64.
00:03:54
Experiment Cards
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Урок 65.
00:10:00
Introduction to MVP
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Урок 66.
00:14:52
Low Fidelity MVP
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Урок 67.
00:06:35
High Fidelity MVP
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Урок 68.
00:05:47
Choose Your MVP
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Урок 69.
00:04:20
Landing Page as Part of MVP
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Урок 70.
00:04:16
Key Elements of Landing Page
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Урок 71.
00:06:52
Tips for Effective Landing Page
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Урок 72.
00:07:41
Landing Page: Practical task
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Урок 73.
00:03:49
Introduction to Lead Magnets
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Урок 74.
00:03:33
Lead Magnets: Newsletter
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Урок 75.
00:02:44
Lead Magnets: Free Trials
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Урок 76.
00:03:23
Lead Magnets: Checklists
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Урок 77.
00:05:25
Lead Magnets: Ebooks
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Урок 78.
00:04:26
Lead Magnets: Email Course
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Урок 79.
00:02:49
Lead Magnets: Video Course
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Урок 80.
00:03:38
Lead Magnets: Online Tools
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Урок 81.
00:03:57
Lead Magnets: Quiz
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Урок 82.
00:02:43
Which Lead Magnet to Choose?
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Урок 83.
00:02:13
Lead Magnets: Practical Task
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Урок 84.
00:05:11
Why Do You Need a Funnel?
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Урок 85.
00:08:13
Sales Funnel In Startups
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Урок 86.
00:10:28
Example #1: B2B Lead Funnel
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Урок 87.
00:08:19
Example #2: B2C Sales Funnel
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Урок 88.
00:08:51
How to Plan Your Lead Funnel?
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Урок 89.
00:01:22
Lead Funnel: Practical Task #1
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Урок 90.
00:07:04
Lead Funnel: Practical Task #2
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Урок 91.
00:06:00
Requirements for Key Metrics
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Урок 92.
00:05:48
Pirate Metrics - AARRR
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Урок 93.
00:03:48
Key Metrics: Practical Task
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Урок 94.
00:03:27
Fast Traffic: Introduction
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Урок 95.
00:06:30
Fast Traffic: Google Ads
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Урок 96.
00:06:17
Fast Traffic: Facebook, Linkedin, Youtube
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Урок 97.
00:04:06
Fast Traffic: Practical Task
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Урок 98.
00:03:50
Analyze Results: Bring Your Experiment Cards
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Урок 99.
00:08:10
Analyze Results: What to Measure?
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Урок 100.
00:11:15
Analyze Results: Practical Task #1
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Урок 101.
00:05:36
Analyze Results: Practical Task #2
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Урок 102.
00:02:56
Analyze Results: Practical Task #3
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Урок 103.
00:07:04
Analyze Results: Practical Task #4
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Урок 104.
00:07:12
Why to Optimize?
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Урок 105.
00:02:36
Lead Funnel Optimization
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Урок 106.
00:11:00
Rules of Optimization
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Урок 107.
00:04:09
Funnel Optimization: Practical Task
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Урок 108.
00:05:31
Example of Viral Loop
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Урок 109.
00:03:17
How to Create a Viral Loop?
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Урок 110.
00:05:54
Tips for Organic Viral Loop
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Урок 111.
00:02:58
Tips for On Purpose Viral Loop
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Урок 112.
00:01:30
Viral Loop: Practical Task #1
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Урок 113.
00:07:14
Viral Loop: Practical Task #2
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Урок 114.
00:06:03
Traffic Sources: Key Principles
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Урок 115.
00:06:35
Traffic Sources: Influencers and Blogs
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Урок 116.
00:02:58
Traffic Sources: Publicity
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Урок 117.
00:05:19
Traffic Sources: PR Stunts
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Урок 118.
00:06:54
Traffic Sources: Content Marketing & SEO
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Урок 119.
00:04:08
Traffic Sources: Email & Engineering as Marketing
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Урок 120.
00:03:06
Traffic Sources: Direct Sales
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Урок 121.
00:02:53
Traffic Sources: Affiliate Programs
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Урок 122.
00:03:32
Traffic Sources: New Platforms
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Урок 123.
00:03:53
Traffic Sources: Offline Events
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Урок 124.
00:03:24
Traffic Sources: Community Building
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Урок 125.
00:01:05
Traffic Sources: Practical Task
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Урок 126.
00:02:50
Sales Efforts: Introduction
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Урок 127.
00:06:18
Structure of Sales Pipeline
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Урок 128.
00:02:15
Healthy Sales Pipeline
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Урок 129.
00:03:38
Sales Efforts: Practical Task #1
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Урок 130.
00:05:34
Sales Weapons: Part #1
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Урок 131.
00:04:01
Sales Weapons: Part #2
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Урок 132.
00:09:45
Sales Weapons: Part #3
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Урок 133.
00:05:31
Sales Efforts: Practical Task #2
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Урок 134.
00:04:24
Sales Efforts: Practical Task #3
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Урок 135.
00:07:47
Sales Efforts: The Plan
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Урок 136.
00:02:19
Sales Efforts: Practical Task
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Урок 137.
00:05:22
Profit Hacking Formula
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Урок 138.
00:04:00
Profit Hacking: PIE Framework
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Урок 139.
00:05:55
Profit Hacking: Practical Task #1
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Урок 140.
00:02:01
Profit Hacking: Practical Task #2
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Урок 141.
00:03:56
Marketing Plan on 1 Page: Concept
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Урок 142.
00:04:22
Marketing Plan on 1 Page: When to Use It?
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Урок 143.
00:06:11
Marketing Plan on 1 Page: Example
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Урок 144.
00:02:54
Marketing Plan on 1 Page: How to Do It?
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Урок 145.
00:02:46
Marketing Plan on 1 Page: Practical Task
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Урок 146.
00:04:43
Marketing Plan on 1 Page: Execute & Learn
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Урок 147.
00:08:11
Fundraising: Calculate Your Costs
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Урок 148.
00:01:14
Fundraising: Practical Task #1
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Урок 149.
00:10:18
Fundraising: Stay Lean on Expenses
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Урок 150.
00:04:18
Fundraising: Need for Investment
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Урок 151.
00:12:01
Fundraising: Pitch Deck Part#1
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Урок 152.
00:10:32
Fundraising: Pitch Deck Part#2
перескачал, все ок.