• Урок 1. 00:01:05
    Setting up Your Expectations
  • Урок 2. 00:10:20
    [Optional] Course Overview
  • Урок 3. 00:08:31
    Business Model: Lean Canvas
  • Урок 4. 00:06:46
    Business Model: Example #1
  • Урок 5. 00:03:13
    Business Model: Example #2
  • Урок 6. 00:01:32
    Business Model: Practical Task
  • Урок 7. 00:03:15
    Customer Journey: Introduction
  • Урок 8. 00:11:04
    Customer Journey Map: How to Do It
  • Урок 9. 00:01:55
    Customer Journey Map: Practical Task
  • Урок 10. 00:07:57
    Value Creation: Customer Jobs
  • Урок 11. 00:06:03
    Value Creation: Customer Problems
  • Урок 12. 00:04:27
    Value Creation: Customer Gains
  • Урок 13. 00:11:03
    Value Creation: Proposition
  • Урок 14. 00:10:13
    Value Creation: Practical Task
  • Урок 15. 00:07:11
    Revenue Models: Part #1
  • Урок 16. 00:08:43
    Revenue Models: Part #2
  • Урок 17. 00:11:42
    Fatal Flaws: Facts and Assumptions
  • Урок 18. 00:10:10
    Fatal Flaws: Major Risk Factors
  • Урок 19. 00:07:11
    Fatal Flaws: Risk Management
  • Урок 20. 00:13:38
    Market Research Fundamentals
  • Урок 21. 00:00:34
    Market Research Brief
  • Урок 22. 00:04:22
    Competitor Analysis: Google the Solution
  • Урок 23. 00:08:28
    Competitor Analysis: Talk to People
  • Урок 24. 00:04:15
    Competitor Analysis: Compare the Offers
  • Урок 25. 00:02:47
    Market Segmentation: Why is it Important?
  • Урок 26. 00:07:06
    Market Segmentation: Fundamentals
  • Урок 27. 00:12:11
    Market Segmentation: Customer Persona
  • Урок 28. 00:01:05
    Market Segmentation: Practical Task
  • Урок 29. 00:04:07
    Market Size Definitions
  • Урок 30. 00:04:56
    Market Size: Top - Down Estimation
  • Урок 31. 00:05:23
    Market Size: Bottom - Up Estimation
  • Урок 32. 00:04:18
    Market Size: Practical Task
  • Урок 33. 00:06:46
    Market Size: Product Life Cycle Stages
  • Урок 34. 00:05:28
    Business Environment Matters
  • Урок 35. 00:07:11
    Business Environment: Macro Factors
  • Урок 36. 00:04:01
    Business Environment: Micro Factors
  • Урок 37. 00:02:16
    Introduction to Interviews
  • Урок 38. 00:03:59
    Who Should You Talk to?
  • Урок 39. 00:03:12
    Don't Talk to Your Mom
  • Урок 40. 00:10:02
    5 Steps to Get Useful Interviews
  • Урок 41. 00:02:32
    How Many Interviews Do You Need
  • Урок 42. 00:03:32
    How to Invite for an Interview
  • Урок 43. 00:02:50
    Interviews: Practical Task
  • Урок 44. 00:06:47
    Interviews: 5 Practical Tips
  • Урок 45. 00:01:16
    [Optional] Customer Journey Map #2: Introduction
  • Урок 46. 00:05:39
    [Optional] Customer Journey Map #2: The Concept
  • Урок 47. 00:06:25
    [Optional] Customer Journey Map #2: Example
  • Урок 48. 00:04:12
    [Optional] Customer Journey Map #2: Practical Task
  • Урок 49. 00:02:50
    Introduction to Blue Ocean Strategy
  • Урок 50. 00:08:14
    Blue Ocean Strategy Framework
  • Урок 51. 00:02:29
    5 Steps to Create Your Blue Ocean
  • Урок 52. 00:04:42
    Blue Ocean Strategy: Practical Task #1
  • Урок 53. 00:02:48
    Blue Ocean Strategy: Practical Task #2
  • Урок 54. 00:05:14
    Formula of Positioning Statement
  • Урок 55. 00:02:54
    Positioning Statement Example
  • Урок 56. 00:03:56
    Positioning Statement: Practical Task #1
  • Урок 57. 00:04:22
    Positioning Statement: Practical Task #2
  • Урок 58. 00:10:34
    Irresistible Offer in Practice
  • Урок 59. 00:06:50
    Formula of Irresistible Offer
  • Урок 60. 00:03:58
    Touchstone of Irresistible Offer
  • Урок 61. 00:03:20
    Believability of Irresistible Offer
  • Урок 62. 00:03:35
    Irresistible Offer: Practical Task
  • Урок 63. 00:10:40
    Hypotheses to Be Tested
  • Урок 64. 00:03:54
    Experiment Cards
  • Урок 65. 00:10:00
    Introduction to MVP
  • Урок 66. 00:14:52
    Low Fidelity MVP
  • Урок 67. 00:06:35
    High Fidelity MVP
  • Урок 68. 00:05:47
    Choose Your MVP
  • Урок 69. 00:04:20
    Landing Page as Part of MVP
  • Урок 70. 00:04:16
    Key Elements of Landing Page
  • Урок 71. 00:06:52
    Tips for Effective Landing Page
  • Урок 72. 00:07:41
    Landing Page: Practical task
  • Урок 73. 00:03:49
    Introduction to Lead Magnets
  • Урок 74. 00:03:33
    Lead Magnets: Newsletter
  • Урок 75. 00:02:44
    Lead Magnets: Free Trials
  • Урок 76. 00:03:23
    Lead Magnets: Checklists
  • Урок 77. 00:05:25
    Lead Magnets: Ebooks
  • Урок 78. 00:04:26
    Lead Magnets: Email Course
  • Урок 79. 00:02:49
    Lead Magnets: Video Course
  • Урок 80. 00:03:38
    Lead Magnets: Online Tools
  • Урок 81. 00:03:57
    Lead Magnets: Quiz
  • Урок 82. 00:02:43
    Which Lead Magnet to Choose?
  • Урок 83. 00:02:13
    Lead Magnets: Practical Task
  • Урок 84. 00:05:11
    Why Do You Need a Funnel?
  • Урок 85. 00:08:13
    Sales Funnel In Startups
  • Урок 86. 00:10:28
    Example #1: B2B Lead Funnel
  • Урок 87. 00:08:19
    Example #2: B2C Sales Funnel
  • Урок 88. 00:08:51
    How to Plan Your Lead Funnel?
  • Урок 89. 00:01:22
    Lead Funnel: Practical Task #1
  • Урок 90. 00:07:04
    Lead Funnel: Practical Task #2
  • Урок 91. 00:06:00
    Requirements for Key Metrics
  • Урок 92. 00:05:48
    Pirate Metrics - AARRR
  • Урок 93. 00:03:48
    Key Metrics: Practical Task
  • Урок 94. 00:03:27
    Fast Traffic: Introduction
  • Урок 95. 00:06:30
    Fast Traffic: Google Ads
  • Урок 96. 00:06:17
    Fast Traffic: Facebook, Linkedin, Youtube
  • Урок 97. 00:04:06
    Fast Traffic: Practical Task
  • Урок 98. 00:03:50
    Analyze Results: Bring Your Experiment Cards
  • Урок 99. 00:08:10
    Analyze Results: What to Measure?
  • Урок 100. 00:11:15
    Analyze Results: Practical Task #1
  • Урок 101. 00:05:36
    Analyze Results: Practical Task #2
  • Урок 102. 00:02:56
    Analyze Results: Practical Task #3
  • Урок 103. 00:07:04
    Analyze Results: Practical Task #4
  • Урок 104. 00:07:12
    Why to Optimize?
  • Урок 105. 00:02:36
    Lead Funnel Optimization
  • Урок 106. 00:11:00
    Rules of Optimization
  • Урок 107. 00:04:09
    Funnel Optimization: Practical Task
  • Урок 108. 00:05:31
    Example of Viral Loop
  • Урок 109. 00:03:17
    How to Create a Viral Loop?
  • Урок 110. 00:05:54
    Tips for Organic Viral Loop
  • Урок 111. 00:02:58
    Tips for On Purpose Viral Loop
  • Урок 112. 00:01:30
    Viral Loop: Practical Task #1
  • Урок 113. 00:07:14
    Viral Loop: Practical Task #2
  • Урок 114. 00:06:03
    Traffic Sources: Key Principles
  • Урок 115. 00:06:35
    Traffic Sources: Influencers and Blogs
  • Урок 116. 00:02:58
    Traffic Sources: Publicity
  • Урок 117. 00:05:19
    Traffic Sources: PR Stunts
  • Урок 118. 00:06:54
    Traffic Sources: Content Marketing & SEO
  • Урок 119. 00:04:08
    Traffic Sources: Email & Engineering as Marketing
  • Урок 120. 00:03:06
    Traffic Sources: Direct Sales
  • Урок 121. 00:02:53
    Traffic Sources: Affiliate Programs
  • Урок 122. 00:03:32
    Traffic Sources: New Platforms
  • Урок 123. 00:03:53
    Traffic Sources: Offline Events
  • Урок 124. 00:03:24
    Traffic Sources: Community Building
  • Урок 125. 00:01:05
    Traffic Sources: Practical Task
  • Урок 126. 00:02:50
    Sales Efforts: Introduction
  • Урок 127. 00:06:18
    Structure of Sales Pipeline
  • Урок 128. 00:02:15
    Healthy Sales Pipeline
  • Урок 129. 00:03:38
    Sales Efforts: Practical Task #1
  • Урок 130. 00:05:34
    Sales Weapons: Part #1
  • Урок 131. 00:04:01
    Sales Weapons: Part #2
  • Урок 132. 00:09:45
    Sales Weapons: Part #3
  • Урок 133. 00:05:31
    Sales Efforts: Practical Task #2
  • Урок 134. 00:04:24
    Sales Efforts: Practical Task #3
  • Урок 135. 00:07:47
    Sales Efforts: The Plan
  • Урок 136. 00:02:19
    Sales Efforts: Practical Task
  • Урок 137. 00:05:22
    Profit Hacking Formula
  • Урок 138. 00:04:00
    Profit Hacking: PIE Framework
  • Урок 139. 00:05:55
    Profit Hacking: Practical Task #1
  • Урок 140. 00:02:01
    Profit Hacking: Practical Task #2
  • Урок 141. 00:03:56
    Marketing Plan on 1 Page: Concept
  • Урок 142. 00:04:22
    Marketing Plan on 1 Page: When to Use It?
  • Урок 143. 00:06:11
    Marketing Plan on 1 Page: Example
  • Урок 144. 00:02:54
    Marketing Plan on 1 Page: How to Do It?
  • Урок 145. 00:02:46
    Marketing Plan on 1 Page: Practical Task
  • Урок 146. 00:04:43
    Marketing Plan on 1 Page: Execute & Learn
  • Урок 147. 00:08:11
    Fundraising: Calculate Your Costs
  • Урок 148. 00:01:14
    Fundraising: Practical Task #1
  • Урок 149. 00:10:18
    Fundraising: Stay Lean on Expenses
  • Урок 150. 00:04:18
    Fundraising: Need for Investment
  • Урок 151. 00:12:01
    Fundraising: Pitch Deck Part#1
  • Урок 152. 00:10:32
    Fundraising: Pitch Deck Part#2
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