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SEO Bootcamp: Learn Search Engine Optimization
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Welcome to This Course!
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Google Search: What Is It?
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Google Search: How Does it Work?
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Google Search: How Is It So Fast?
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What is SEO
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Google SERP Breakdown
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Current Google Ranking Factors
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Three Pillars of SEO and Course Structure
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Debunking SEO Myths
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EXERCISE: Become a SEO Detective
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What is Keyword Research?
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Informational vs. Commercial Search Intent
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Long Tail vs. Short Tail Keywords
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Google Keyword Planner: Set Up
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Google Keyword Planner: Interface
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Google Keyword Planner: Analyse
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SEMrush Access
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SEMrush Keyword Magic Tool
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SEMrush Organic Keyword Research Tool (Part 1)
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SEMrush Organic Keyword Research Tool (Part 2)
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SEMrush Keyword Gap Tool
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Google Trends
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Ubersuggest Keyword Tool (Free Tool)
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Answer the Public
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Assessing Keywords
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Minimum Search Volumes
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Finding Relevant Keywords Using Google Keyword Planner (Part 1)
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Lovekate vs. Competitors
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Finding Relevant Keywords Using Google Keyword Planner (Part 2)
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Using Google SERPs for Keyword Inspo
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EXERCISE: Competitor Keyword Analysis
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Brief Index: EAT and YMYL SEO
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EAT and YMYL SEO (Part 1)
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Expertise (Part 2)
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Authoritativeness (Part 3)
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Trustworthiness (Part 4)
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How Does EAT Work? (Part 5)
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What is Content?
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Videos, Images, Text: Which is Best?
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Content Writing: Kickass Titles (Part 1)
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Content Writing: Kickass Titles (Part 2)
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Content Writing: Main Content
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Content Writing: Army Ant Method
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Content Writing: Army Ant Method (Practical)
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Content Writing: Battleship Content
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Optimising Content: Threading in Keywords
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Optimising Content: Threading in Keywords (Practical)
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Optimising Content: H1s and Title Tags
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Keyword Cannibalisation: Deeper Dive
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Introduction
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Site Architecture: What Is It ?
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Site Architecture: Best Practices
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Crawl Budget
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Sitemap Introduction
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Sitemaps: Best Practices
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Submitting a Sitemap Through Google Search Console
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Robots.txt Introduction
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Creating a Robots.txt File: Best Practices
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Page Speed Introduction
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Page Speed: Best Practices
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Measuring Page Speed: Google PageSpeed Insights
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Measuring Page Speed: Think With Google
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Duplicate Content Introduction
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Duplicate Content: Best Practices (Part 1)
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Duplicate Content: Best Practices (Part 2)
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HTTP vs. HTTPS
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HTTP Status Codes
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HTTP Status Codes: Redirect Path Chrome Extension
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Hreflang Tags: Introduction
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Hreflang Tags: Best Practices
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Hreflang Tags: Implementation
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Creating Hreflang Tags Made Easy
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Exercise: Imposter Syndrome
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International SEO
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Mobile SEO Introduction
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Mobile SEO: Testing
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Mobile SEO: Best Practices
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Mobile SEO: Optimising for UX Signals
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Core Web Vitals Introduction
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Core Web Vital - 1 - LCP
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Core Web Vital - 2 - FID
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Core Web Vital - 3 - CLS
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Why WordPress?
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What to Look For From a CMS
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www. vs. non-www.
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Choosing a Domain Name
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leandomainsearch.com (Free Tool)
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bustaname.com (Free Tool)
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Archive.org for Checking Domain History
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WordPress Hosting
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Navigating a WordPress Dashboard
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Yoast SEO Plugin
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Backlinks: What Are They and Why They Are Important
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Anchor Texts
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Do-Follow vs. No-Follow Backlinks
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Backlink Analytics and Checks
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Moz Domain Authority Check
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Link Strategy 1: Guest Posting
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Link Strategy 2: Taking Competitor Backlinks
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Link Strategy 3: Resource Link Building
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Link Strategy 4: Broken Link Building
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Link Strategy 5: Skyscraper Link Building
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Tracking Keyword Rankings: SEMrush
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Tracking Keyword Rankings: Serprobot
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How Long Does It Take To See Results
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Checking Competitor Rankings Using SEMrush
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Keeping Track of Your Backlinks
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Rankings Not Improving?
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Google Search Console: Clicks to Your Website
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SEO Audits: What Are They?
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SEO Audit Tools to Consider
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Using Screaming Frog
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Website URLs (Part 1)
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Website URLs (Part 2)
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Title Tags (Part 1)
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Title Tags (Part 2)
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Meta Descriptions (Part 1)
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Meta Descriptions (Part 2)
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H1 Tags (Part 1)
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H1 Tags (Part 2)
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SEO Audit Presentation: Technical Issues
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SEO Audit Presentation: Content Issues
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SEO Audit Presentation: Off-Site Issues
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Introduction
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5 Checks Before a Migration: 2-3 Months
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Benchmark Analysis: Rankings
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Benchmark Analysis: Backlinks
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Benchmark Analysis: Indexed Pages
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Benchmark Analysis: Clicks, Impressions and Traffic
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Redirect Mapping
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Pre-Launch Checks: 1 Week to Go
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Launch Day Checks (Part 1)
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Launch Day Checks (Part 2)
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Post-Launch Checks
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Thank You!