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Course Overview
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First Thing to Do
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What is a Product Manager?
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What is a Product?
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Three Different Types of Product Manager Roles
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How to Think About the Type of PM You Want to Be
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Product vs. Project Management
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A Day in the Life
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Why Product Management is Awesome
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Hooray for free stuff!
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The Four Major Phases of the Product Lifecycle
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Product Lifecycle Phases: Real World Examples
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The Product Development Process
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Getting Deeper Into the Product Development Process
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What is "Lean Product Development"?
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What is "Agile"?
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What is "Scrum" and How Does it Work?
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What is "Kanban" and How Does it Work?
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What is Waterfall Development?
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Real World Examples of Waterfall and Agile
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Introduction to Ideas and User Needs
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Where Ideas Come From as a PM
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Getting to the Real User Needs
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Users vs. Customers
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Market Research - Sizing the Market
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Introduction to Finding Competitors
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Finding Competitors as a Product Manager
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Direct / Indirect / Potential Competitors and Their Impact
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The Five Criteria for Understanding Competitors
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The Last Three Criteria for Understanding Competitors
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What's a Feature Table?
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Putting Together a Feature Table
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Practice Building a Feature Table
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Analyze Specific Features
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Monitoring Competitors
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What Do We Ultimately Care About as a PM?
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What is Customer Development?
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The Four Types of Interviews
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Key Differences in Customer Development
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Who You Should Talk To
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Finding Interviewees Externally
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Finding Interviewees Internally
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How to Get Them to Talk
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Practice Writing Emails
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How to Run a Customer Interview Correctly
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Good Questions, Bad Questions
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Building User Personas Off Your Interviews
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Real World Example of a User Persona
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The Product Manager & The Data Diet
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What is an MVP?
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How do product managers think about MVPs?
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7 steps to running an MVP experiment
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Identifying your assumptions
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FOLLOW ALONG: Let's identify the assumptions for Zirx
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Finding the riskiest assumption of them all
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Making decisions: The risk / difficulty square
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What is a hypothesis?
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Putting together a hypothesis
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FOLLOW ALONG: Identifying Zirx's hypothesis
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What's a minimum criteria for success?
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Creating a formula for your MCS
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OPTIONAL: Making the calculation for startups
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MVP techniques: emails, shadows, & whoops
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More MVP techniques: walk me throughs & pitch experiments
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Even more MVP techniques: bellhops, Dorothy, & Frankensteins
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In depth: Email based MVPs
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In depth: Shadow buttons
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In depth: Coming soon & 404 MVPs
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In depth: Explainer videos
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In depth: Piecemeal MVPs
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In depth: Concierge service MVPs
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OPTIONAL: How do big companies think about MVP experiments?
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Evaluating results & Learning from them
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Introduction to Wireframing
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Wireframe, Mockup, Prototype
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Let's Jump into Sketching
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Sketching Out a Mobile App
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Using POP
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Intro to Balsamiq
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Building YouTube in Balsamiq
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Introduction to Metrics
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Real Life Examples of Metrics
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Metrics of All Kinds
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How to Pick Good Metrics
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Using the HEART Metrics Framework - Part 1
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Using the HEART Metrics Framework - Part 2
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Using the AARRR (Pirate) Metrics Framework
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Tracking Your Metrics in Practice
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Introduction to Epics
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Let's Get Into Epic Specs
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User Stories and Acceptance Criteria
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Real Life Example of Epics, Specs, User Stories, and the Backlog
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Estimations and Velocity
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Roadmapping
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Prioritization
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General Communication Skills
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Working with Engineers
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Working with Designers
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Working with Executives and Others
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Why Learn Technology?
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"The Cloud", Servers, Clients, and the Inner Workings of the Internet
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Understanding the Front End, Back End, and Tech Stacks
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Understanding APIs - Application Programming Interfaces
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Additional Technology
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Getting Relevant Experience
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Building a Portfolio with a Side Project
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Branding Yourself
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Where to Look and What to Look For
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Inside Advice on Your PM Job Hunt
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Resumes
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Interviewing for Product Management
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How to Answer Interview Questions the Right Way
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Insider Tips for Getting the Job
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The First Things to Do
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End of Course
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Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
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Interview with David Lifson, VP of Product @ Homepolish
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Q&A Section 2 (part 1): Introduction to Product Management
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Q&A Section 2 (part 2): Introduction to Product Management