• Урок 1. 00:05:07
    Course Overview
  • Урок 2. 00:01:36
    First Thing to Do
  • Урок 3. 00:03:32
    What is a Product Manager?
  • Урок 4. 00:02:55
    What is a Product?
  • Урок 5. 00:04:16
    Three Different Types of Product Manager Roles
  • Урок 6. 00:04:02
    How to Think About the Type of PM You Want to Be
  • Урок 7. 00:06:43
    Product vs. Project Management
  • Урок 8. 00:04:49
    A Day in the Life
  • Урок 9. 00:02:03
    Why Product Management is Awesome
  • Урок 10. 00:03:07
    Hooray for free stuff!
  • Урок 11. 00:03:15
    The Four Major Phases of the Product Lifecycle
  • Урок 12. 00:04:07
    Product Lifecycle Phases: Real World Examples
  • Урок 13. 00:03:23
    The Product Development Process
  • Урок 14. 00:04:19
    Getting Deeper Into the Product Development Process
  • Урок 15. 00:01:57
    What is "Lean Product Development"?
  • Урок 16. 00:01:39
    What is "Agile"?
  • Урок 17. 00:04:18
    What is "Scrum" and How Does it Work?
  • Урок 18. 00:02:51
    What is "Kanban" and How Does it Work?
  • Урок 19. 00:01:14
    What is Waterfall Development?
  • Урок 20. 00:04:27
    Real World Examples of Waterfall and Agile
  • Урок 21. 00:02:02
    Introduction to Ideas and User Needs
  • Урок 22. 00:04:32
    Where Ideas Come From as a PM
  • Урок 23. 00:07:59
    Getting to the Real User Needs
  • Урок 24. 00:01:42
    Users vs. Customers
  • Урок 25. 00:04:09
    Market Research - Sizing the Market
  • Урок 26. 00:03:05
    Introduction to Finding Competitors
  • Урок 27. 00:12:20
    Finding Competitors as a Product Manager
  • Урок 28. 00:07:32
    Direct / Indirect / Potential Competitors and Their Impact
  • Урок 29. 00:06:09
    The Five Criteria for Understanding Competitors
  • Урок 30. 00:05:37
    The Last Three Criteria for Understanding Competitors
  • Урок 31. 00:02:04
    What's a Feature Table?
  • Урок 32. 00:06:04
    Putting Together a Feature Table
  • Урок 33. 00:08:31
    Practice Building a Feature Table
  • Урок 34. 00:11:47
    Analyze Specific Features
  • Урок 35. 00:11:04
    Monitoring Competitors
  • Урок 36. 00:01:35
    What Do We Ultimately Care About as a PM?
  • Урок 37. 00:06:12
    What is Customer Development?
  • Урок 38. 00:10:23
    The Four Types of Interviews
  • Урок 39. 00:02:38
    Key Differences in Customer Development
  • Урок 40. 00:10:02
    Who You Should Talk To
  • Урок 41. 00:11:56
    Finding Interviewees Externally
  • Урок 42. 00:09:23
    Finding Interviewees Internally
  • Урок 43. 00:09:42
    How to Get Them to Talk
  • Урок 44. 00:09:16
    Practice Writing Emails
  • Урок 45. 00:08:23
    How to Run a Customer Interview Correctly
  • Урок 46. 00:07:12
    Good Questions, Bad Questions
  • Урок 47. 00:03:29
    Building User Personas Off Your Interviews
  • Урок 48. 00:01:49
    Real World Example of a User Persona
  • Урок 49. 00:04:30
    The Product Manager & The Data Diet
  • Урок 50. 00:06:42
    What is an MVP?
  • Урок 51. 00:07:01
    How do product managers think about MVPs?
  • Урок 52. 00:04:12
    7 steps to running an MVP experiment
  • Урок 53. 00:07:22
    Identifying your assumptions
  • Урок 54. 00:07:06
    FOLLOW ALONG: Let's identify the assumptions for Zirx
  • Урок 55. 00:05:58
    Finding the riskiest assumption of them all
  • Урок 56. 00:05:58
    Making decisions: The risk / difficulty square
  • Урок 57. 00:03:46
    What is a hypothesis?
  • Урок 58. 00:07:58
    Putting together a hypothesis
  • Урок 59. 00:04:15
    FOLLOW ALONG: Identifying Zirx's hypothesis
  • Урок 60. 00:08:29
    What's a minimum criteria for success?
  • Урок 61. 00:08:19
    Creating a formula for your MCS
  • Урок 62. 00:03:19
    OPTIONAL: Making the calculation for startups
  • Урок 63. 00:08:44
    MVP techniques: emails, shadows, & whoops
  • Урок 64. 00:07:31
    More MVP techniques: walk me throughs & pitch experiments
  • Урок 65. 00:06:58
    Even more MVP techniques: bellhops, Dorothy, & Frankensteins
  • Урок 66. 00:03:28
    In depth: Email based MVPs
  • Урок 67. 00:02:32
    In depth: Shadow buttons
  • Урок 68. 00:03:43
    In depth: Coming soon & 404 MVPs
  • Урок 69. 00:05:27
    In depth: Explainer videos
  • Урок 70. 00:04:43
    In depth: Piecemeal MVPs
  • Урок 71. 00:04:21
    In depth: Concierge service MVPs
  • Урок 72. 00:05:09
    OPTIONAL: How do big companies think about MVP experiments?
  • Урок 73. 00:05:20
    Evaluating results & Learning from them
  • Урок 74. 00:05:37
    Introduction to Wireframing
  • Урок 75. 00:11:03
    Wireframe, Mockup, Prototype
  • Урок 76. 00:09:02
    Let's Jump into Sketching
  • Урок 77. 00:07:31
    Sketching Out a Mobile App
  • Урок 78. 00:08:58
    Using POP
  • Урок 79. 00:11:13
    Intro to Balsamiq
  • Урок 80. 00:08:28
    Building YouTube in Balsamiq
  • Урок 81. 00:07:15
    Introduction to Metrics
  • Урок 82. 00:07:32
    Real Life Examples of Metrics
  • Урок 83. 00:14:47
    Metrics of All Kinds
  • Урок 84. 00:11:41
    How to Pick Good Metrics
  • Урок 85. 00:10:05
    Using the HEART Metrics Framework - Part 1
  • Урок 86. 00:11:25
    Using the HEART Metrics Framework - Part 2
  • Урок 87. 00:06:23
    Using the AARRR (Pirate) Metrics Framework
  • Урок 88. 00:04:56
    Tracking Your Metrics in Practice
  • Урок 89. 00:05:16
    Introduction to Epics
  • Урок 90. 00:04:50
    Let's Get Into Epic Specs
  • Урок 91. 00:04:34
    User Stories and Acceptance Criteria
  • Урок 92. 00:12:08
    Real Life Example of Epics, Specs, User Stories, and the Backlog
  • Урок 93. 00:09:25
    Estimations and Velocity
  • Урок 94. 00:05:19
    Roadmapping
  • Урок 95. 00:07:21
    Prioritization
  • Урок 96. 00:02:19
    General Communication Skills
  • Урок 97. 00:04:01
    Working with Engineers
  • Урок 98. 00:03:22
    Working with Designers
  • Урок 99. 00:03:22
    Working with Executives and Others
  • Урок 100. 00:03:05
    Why Learn Technology?
  • Урок 101. 00:05:31
    "The Cloud", Servers, Clients, and the Inner Workings of the Internet
  • Урок 102. 00:08:21
    Understanding the Front End, Back End, and Tech Stacks
  • Урок 103. 00:05:14
    Understanding APIs - Application Programming Interfaces
  • Урок 104. 00:05:54
    Additional Technology
  • Урок 105. 00:04:36
    Getting Relevant Experience
  • Урок 106. 00:02:36
    Building a Portfolio with a Side Project
  • Урок 107. 00:02:44
    Branding Yourself
  • Урок 108. 00:03:38
    Where to Look and What to Look For
  • Урок 109. 00:02:06
    Inside Advice on Your PM Job Hunt
  • Урок 110. 00:03:52
    Resumes
  • Урок 111. 00:03:40
    Interviewing for Product Management
  • Урок 112. 00:04:33
    How to Answer Interview Questions the Right Way
  • Урок 113. 00:08:00
    Insider Tips for Getting the Job
  • Урок 114. 00:05:50
    The First Things to Do
  • Урок 115. 00:02:57
    End of Course
  • Урок 116. 00:27:32
    Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
  • Урок 117. 00:20:01
    Interview with David Lifson, VP of Product @ Homepolish
  • Урок 118. 00:28:13
    Q&A Section 2 (part 1): Introduction to Product Management
  • Урок 119. 00:24:05
    Q&A Section 2 (part 2): Introduction to Product Management
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