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Премиум
  • Урок 1. 00:05:07
    Course Overview
  • Урок 2. 00:01:36
    First Thing to Do
  • Урок 3. 00:03:32
    What is a Product Manager?
  • Урок 4. 00:02:55
    What is a Product?
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    Three Different Types of Product Manager Roles
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    How to Think About the Type of PM You Want to Be
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    Product vs. Project Management
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    A Day in the Life
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    Why Product Management is Awesome
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    Hooray for free stuff!
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    The Four Major Phases of the Product Lifecycle
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    Product Lifecycle Phases: Real World Examples
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    The Product Development Process
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    Getting Deeper Into the Product Development Process
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    What is "Lean Product Development"?
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    What is "Agile"?
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    What is "Scrum" and How Does it Work?
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    What is "Kanban" and How Does it Work?
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    What is Waterfall Development?
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    Real World Examples of Waterfall and Agile
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    Introduction to Ideas and User Needs
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    Where Ideas Come From as a PM
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    Getting to the Real User Needs
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    Users vs. Customers
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    Market Research - Sizing the Market
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    Introduction to Finding Competitors
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    Finding Competitors as a Product Manager
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    Direct / Indirect / Potential Competitors and Their Impact
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    The Five Criteria for Understanding Competitors
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    The Last Three Criteria for Understanding Competitors
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    What's a Feature Table?
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    Putting Together a Feature Table
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    Practice Building a Feature Table
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    Analyze Specific Features
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    Monitoring Competitors
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    What Do We Ultimately Care About as a PM?
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    What is Customer Development?
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    The Four Types of Interviews
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    Key Differences in Customer Development
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    Who You Should Talk To
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    Finding Interviewees Externally
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    Finding Interviewees Internally
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    How to Get Them to Talk
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    Practice Writing Emails
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    How to Run a Customer Interview Correctly
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    Good Questions, Bad Questions
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    Building User Personas Off Your Interviews
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    Real World Example of a User Persona
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    The Product Manager & The Data Diet
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    What is an MVP?
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    How do product managers think about MVPs?
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    7 steps to running an MVP experiment
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    Identifying your assumptions
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    FOLLOW ALONG: Let's identify the assumptions for Zirx
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    Finding the riskiest assumption of them all
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    Making decisions: The risk / difficulty square
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    What is a hypothesis?
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    Putting together a hypothesis
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    FOLLOW ALONG: Identifying Zirx's hypothesis
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    What's a minimum criteria for success?
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    Creating a formula for your MCS
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    OPTIONAL: Making the calculation for startups
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    MVP techniques: emails, shadows, & whoops
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    More MVP techniques: walk me throughs & pitch experiments
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    Even more MVP techniques: bellhops, Dorothy, & Frankensteins
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    In depth: Email based MVPs
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    In depth: Shadow buttons
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    In depth: Coming soon & 404 MVPs
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    In depth: Explainer videos
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    In depth: Piecemeal MVPs
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    In depth: Concierge service MVPs
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    OPTIONAL: How do big companies think about MVP experiments?
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    Evaluating results & Learning from them
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    Introduction to Wireframing
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    Wireframe, Mockup, Prototype
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    Let's Jump into Sketching
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    Sketching Out a Mobile App
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    Using POP
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    Intro to Balsamiq
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    Building YouTube in Balsamiq
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    Introduction to Metrics
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    Real Life Examples of Metrics
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    Metrics of All Kinds
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    How to Pick Good Metrics
  • Урок 85. 00:10:05
    Using the HEART Metrics Framework - Part 1
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    Using the HEART Metrics Framework - Part 2
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    Using the AARRR (Pirate) Metrics Framework
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    Tracking Your Metrics in Practice
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    Introduction to Epics
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    Let's Get Into Epic Specs
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    User Stories and Acceptance Criteria
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    Real Life Example of Epics, Specs, User Stories, and the Backlog
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    Estimations and Velocity
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    Roadmapping
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    Prioritization
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    General Communication Skills
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    Working with Engineers
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    Working with Designers
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    Working with Executives and Others
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    Why Learn Technology?
  • Урок 101. 00:05:31
    "The Cloud", Servers, Clients, and the Inner Workings of the Internet
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    Understanding the Front End, Back End, and Tech Stacks
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    Understanding APIs - Application Programming Interfaces
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    Additional Technology
  • Урок 105. 00:04:36
    Getting Relevant Experience
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    Building a Portfolio with a Side Project
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    Branding Yourself
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    Where to Look and What to Look For
  • Урок 109. 00:02:06
    Inside Advice on Your PM Job Hunt
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    Resumes
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    Interviewing for Product Management
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    How to Answer Interview Questions the Right Way
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    Insider Tips for Getting the Job
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    The First Things to Do
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    End of Course
  • Урок 116. 00:27:32
    Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google
  • Урок 117. 00:20:01
    Interview with David Lifson, VP of Product @ Homepolish
  • Урок 118. 00:28:13
    Q&A Section 2 (part 1): Introduction to Product Management
  • Урок 119. 00:24:05
    Q&A Section 2 (part 2): Introduction to Product Management