Этот материал находится в платной подписке. Оформи премиум подписку и смотри или слушай Become a Data Driven Product Manager, а также все другие курсы, прямо сейчас!
Премиум
  • Урок 1. 00:01:20
    Introduction
  • Урок 2. 00:07:07
    Top of the funnel > Acquisition Metrics
  • Урок 3. 00:12:42
    Activation metrics
  • Урок 4. 00:14:49
    Engagement metrics
  • Урок 5. 00:09:30
    Retention metrics
  • Урок 6. 00:10:37
    Churn metrics
  • Урок 7. 00:09:28
    Revenue metrics
  • Урок 8. 00:03:14
    Vanity/Lagging metrics VS Actionable/ Leading metrics
  • Урок 9. 00:09:13
    Metrics by industry
  • Урок 10. 00:09:07
    Monetization metrics
  • Урок 11. 00:06:10
    Define actionable company KPIs
  • Урок 12. 00:03:34
    Practice: Define KPIs
  • Урок 13. 00:07:29
    BONUS: practice interview questions on product KPIs
  • Урок 14. 00:11:21
    Your turn! Analyze user funnel analysis
  • Урок 15. 00:00:56
    Introduction
  • Урок 16. 00:04:41
    Type of KPIs
  • Урок 17. 00:02:38
    Good metric definition
  • Урок 18. 00:03:46
    Define success of your features
  • Урок 19. 00:10:45
    Track performance of your features
  • Урок 20. 00:03:31
    BONUS: interview questions
  • Урок 21. 00:23:04
    Approach the data - Define Correlation
  • Урок 22. 00:03:03
    Approach the data - Correlation VS Causation
  • Урок 23. 00:14:08
    Read the data
  • Урок 24. 00:04:49
    Conversion rates metrics
  • Урок 25. 00:13:21
    Cognitive Biases
  • Урок 26. 00:01:10
    Introduction
  • Урок 27. 00:11:54
    Act on Data
  • Урок 28. 00:18:28
    React on data
  • Урок 29. 00:06:55
    Let's practice!
  • Урок 30. 00:01:10
    Introduction
  • Урок 31. 00:06:37
    Prerequisite on Data Infrastructures
  • Урок 32. 00:07:34
    Define your events
  • Урок 33. 00:09:39
    Define your properties
  • Урок 34. 00:11:07
    Common tips on events tracking
  • Урок 35. 00:00:44
    Introduction
  • Урок 36. 00:07:47
    Collaboration with data teams
  • Урок 37. 00:08:23
    Present data to other stakeholders
  • Урок 38. 00:10:42
    Design charts
  • Урок 39. 00:05:48
    Common tips for data visualisation
  • Урок 40. 00:01:26
    Introduction
  • Урок 41. 00:15:55
    Before the A/B test
  • Урок 42. 00:05:13
    A/B testing: define a winner!
  • Урок 43. 00:00:47
    Introduction
  • Урок 44. 00:03:19
    1st day at work! Meeting with the HR
  • Урок 45. 00:08:24
    1st day: Interview with Stakeholders
  • Урок 46. 00:03:11
    2nd day at work - Define new KPIs
  • Урок 47. 00:09:29
    3rd day at work - Find assumptions
  • Урок 48. 00:03:12
    2nd week at work - Assumptions to hypothesis
  • Урок 49. 00:04:51
    3rd week at work - Test your hypothesis!
  • Урок 50. 00:04:33
    AB test results!
  • Урок 51. 00:04:39
    7th week at work! Define metrics
  • Урок 52. 00:02:14
    7th week at work! Define events
  • Урок 53. 00:07:24
    8th week at work: Drop in one metric!
  • Урок 54. 00:03:17
    18 week at work: First results...
  • Урок 55. 00:00:58
    Conclusion