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Урок 1. 00:12:02Course Overview and How to Make the Best of It
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Урок 2. 00:02:30Course Project & Certification
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Урок 3. 00:04:10Introduction to Your Instructors
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Урок 4. 00:14:33The Value of a Strategic Brand Design Process
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Урок 5. 00:21:02The Discovery Call
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Урок 6. 00:18:09Pricing & Scope
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Урок 7. 00:21:58Proposal & Negotiation
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Урок 8. 00:09:40Understanding and Developing Brand Strategy
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Урок 9. 00:09:58Defining Business Purpose: Vision and Mission
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Урок 10. 00:08:10Defining the Customer Persona
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Урок 11. 00:18:33Defining Market Position
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Урок 12. 00:07:00Finding The Big Idea
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Урок 13. 00:25:16How to Run a Successful Strategy Session
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Урок 14. 00:06:30Developing the Strategy and Gaining Insight)
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Урок 15. 00:04:25Presenting the Strategy
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Урок 16. 00:13:11Case Study: DoubleYou
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Урок 17. 00:01:29Mod 3 Assignment: Project Overview & Brand Strategy
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Урок 18. 00:16:50What is Creative Direction in Branding?
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Урок 19. 00:50:04Finding Inspiration and Doing Research
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Урок 20. 00:55:25Designing Moodboards
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Урок 21. 00:38:32Presenting Visual Direction to Clients
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Урок 22. 00:29:23Case Study: Architecture Brand
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Урок 23. 00:00:35Mod 4 Assignment: Creative Direction
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Урок 24. 00:25:25What Makes a Good Logo
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Урок 25. 00:16:53Logo Types and Terms
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Урок 26. 00:11:09Sketching ideas
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Урок 27. 00:26:36Vector Techniques for Logos
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Урок 28. 00:48:01Refining the Logo and Composition
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Урок 29. 00:21:33Case Study: Logo Design (Dust Palace / Saver One / Architecture Brand)
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Урок 30. 00:01:12Mod 5 Assignment: Logo Design
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Урок 31. 00:20:42Developing a Design Concept
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Урок 32. 00:27:47Selecting and Editing Type
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Урок 33. 00:28:48Color in Visual Identities
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Урок 34. 00:18:01Broadening Your Identity Design
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Урок 35. 00:14:46Applying the Brand Online & Offline: Mockups
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Урок 36. 00:27:49Putting It All Together: Identity Presentations
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Урок 37. 00:14:33Presenting and Getting Feedback
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Урок 38. 00:34:45Case Study & Demo
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Урок 39. 00:00:43Mod 6 Assignment: Visual Identity
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Урок 40. 00:07:04Wrapping up the project
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Урок 41. 00:19:52Creating brand guidelines
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Урок 42. 00:17:50Delivering files and assets
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Урок 43. 00:00:22Mod 7 Assignment: Brand Guidelines Delivery
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Урок 44. 00:18:47Brand Architecture
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Урок 45. 00:17:11Naming
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Урок 46. 00:28:06Rebranding
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Урок 47. 00:00:49Getting your certification
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Урок 48. 00:03:02What’s next?
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