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Премиум
  • Урок 1. 00:12:02
    Course Overview and How to Make the Best of It
  • Урок 2. 00:02:30
    Course Project & Certification
  • Урок 3. 00:04:10
    Introduction to Your Instructors
  • Урок 4. 00:14:33
    The Value of a Strategic Brand Design Process
  • Урок 5. 00:21:02
    The Discovery Call
  • Урок 6. 00:18:09
    Pricing & Scope
  • Урок 7. 00:21:58
    Proposal & Negotiation
  • Урок 8. 00:09:40
    Understanding and Developing Brand Strategy
  • Урок 9. 00:09:58
    Defining Business Purpose: Vision and Mission
  • Урок 10. 00:08:10
    Defining the Customer Persona
  • Урок 11. 00:18:33
    Defining Market Position
  • Урок 12. 00:07:00
    Finding The Big Idea
  • Урок 13. 00:25:16
    How to Run a Successful Strategy Session
  • Урок 14. 00:06:30
    Developing the Strategy and Gaining Insight)
  • Урок 15. 00:04:25
    Presenting the Strategy
  • Урок 16. 00:13:11
    Case Study: DoubleYou
  • Урок 17. 00:01:29
    Mod 3 Assignment: Project Overview & Brand Strategy
  • Урок 18. 00:16:50
    What is Creative Direction in Branding?
  • Урок 19. 00:50:04
    Finding Inspiration and Doing Research
  • Урок 20. 00:55:25
    Designing Moodboards
  • Урок 21. 00:38:32
    Presenting Visual Direction to Clients
  • Урок 22. 00:29:23
    Case Study: Architecture Brand
  • Урок 23. 00:00:35
    Mod 4 Assignment: Creative Direction
  • Урок 24. 00:25:25
    What Makes a Good Logo
  • Урок 25. 00:16:53
    Logo Types and Terms
  • Урок 26. 00:11:09
    Sketching ideas
  • Урок 27. 00:26:36
    Vector Techniques for Logos
  • Урок 28. 00:48:01
    Refining the Logo and Composition
  • Урок 29. 00:21:33
    Case Study: Logo Design (Dust Palace / Saver One / Architecture Brand)
  • Урок 30. 00:01:12
    Mod 5 Assignment: Logo Design
  • Урок 31. 00:20:42
    Developing a Design Concept
  • Урок 32. 00:27:47
    Selecting and Editing Type
  • Урок 33. 00:28:48
    Color in Visual Identities
  • Урок 34. 00:18:01
    Broadening Your Identity Design
  • Урок 35. 00:14:46
    Applying the Brand Online & Offline: Mockups
  • Урок 36. 00:27:49
    Putting It All Together: Identity Presentations
  • Урок 37. 00:14:33
    Presenting and Getting Feedback
  • Урок 38. 00:34:45
    Case Study & Demo
  • Урок 39. 00:00:43
    Mod 6 Assignment: Visual Identity
  • Урок 40. 00:07:04
    Wrapping up the project
  • Урок 41. 00:19:52
    Creating brand guidelines
  • Урок 42. 00:17:50
    Delivering files and assets
  • Урок 43. 00:00:22
    Mod 7 Assignment: Brand Guidelines Delivery
  • Урок 44. 00:18:47
    Brand Architecture
  • Урок 45. 00:17:11
    Naming
  • Урок 46. 00:28:06
    Rebranding
  • Урок 47. 00:00:49
    Getting your certification
  • Урок 48. 00:03:02
    What’s next?