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Премиум
  1. Урок 1. 00:12:02
    Course Overview and How to Make the Best of It
  2. Урок 2. 00:02:30
    Course Project & Certification
  3. Урок 3. 00:04:10
    Introduction to Your Instructors
  4. Урок 4. 00:14:33
    The Value of a Strategic Brand Design Process
  5. Урок 5. 00:21:02
    The Discovery Call
  6. Урок 6. 00:18:09
    Pricing & Scope
  7. Урок 7. 00:21:58
    Proposal & Negotiation
  8. Урок 8. 00:09:40
    Understanding and Developing Brand Strategy
  9. Урок 9. 00:09:58
    Defining Business Purpose: Vision and Mission
  10. Урок 10. 00:08:10
    Defining the Customer Persona
  11. Урок 11. 00:18:33
    Defining Market Position
  12. Урок 12. 00:07:00
    Finding The Big Idea
  13. Урок 13. 00:25:16
    How to Run a Successful Strategy Session
  14. Урок 14. 00:06:30
    Developing the Strategy and Gaining Insight)
  15. Урок 15. 00:04:25
    Presenting the Strategy
  16. Урок 16. 00:13:11
    Case Study: DoubleYou
  17. Урок 17. 00:01:29
    Mod 3 Assignment: Project Overview & Brand Strategy
  18. Урок 18. 00:16:50
    What is Creative Direction in Branding?
  19. Урок 19. 00:50:04
    Finding Inspiration and Doing Research
  20. Урок 20. 00:55:25
    Designing Moodboards
  21. Урок 21. 00:38:32
    Presenting Visual Direction to Clients
  22. Урок 22. 00:29:23
    Case Study: Architecture Brand
  23. Урок 23. 00:00:35
    Mod 4 Assignment: Creative Direction
  24. Урок 24. 00:25:25
    What Makes a Good Logo
  25. Урок 25. 00:16:53
    Logo Types and Terms
  26. Урок 26. 00:11:09
    Sketching ideas
  27. Урок 27. 00:26:36
    Vector Techniques for Logos
  28. Урок 28. 00:48:01
    Refining the Logo and Composition
  29. Урок 29. 00:21:33
    Case Study: Logo Design (Dust Palace / Saver One / Architecture Brand)
  30. Урок 30. 00:01:12
    Mod 5 Assignment: Logo Design
  31. Урок 31. 00:20:42
    Developing a Design Concept
  32. Урок 32. 00:27:47
    Selecting and Editing Type
  33. Урок 33. 00:28:48
    Color in Visual Identities
  34. Урок 34. 00:18:01
    Broadening Your Identity Design
  35. Урок 35. 00:14:46
    Applying the Brand Online & Offline: Mockups
  36. Урок 36. 00:27:49
    Putting It All Together: Identity Presentations
  37. Урок 37. 00:14:33
    Presenting and Getting Feedback
  38. Урок 38. 00:34:45
    Case Study & Demo
  39. Урок 39. 00:00:43
    Mod 6 Assignment: Visual Identity
  40. Урок 40. 00:07:04
    Wrapping up the project
  41. Урок 41. 00:19:52
    Creating brand guidelines
  42. Урок 42. 00:17:50
    Delivering files and assets
  43. Урок 43. 00:00:22
    Mod 7 Assignment: Brand Guidelines Delivery
  44. Урок 44. 00:18:47
    Brand Architecture
  45. Урок 45. 00:17:11
    Naming
  46. Урок 46. 00:28:06
    Rebranding
  47. Урок 47. 00:00:49
    Getting your certification
  48. Урок 48. 00:03:02
    What’s next?